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"Working with PR Volt has been transformative for Fresh Roasted Coffee. They've significantly improved our visibility and conversion rates, but more importantly, their dedication to our brand's success is unmatched."
Fresh Roasted Coffee is an ideal brand to represent because it combines strong product quality with meaningful industry expertise. Founded on the idea of making specialty-grade coffee accessible, the company has built a reputation around freshness, transparency, and sustainability.
What makes the brand especially compelling for media is its dual positioning. On one hand, it offers consumer-friendly products — high-quality, responsibly sourced coffee. On the other hand, it brings real credibility to industry conversations, from sourcing to energy-efficient roasting using Loring™ Smart Roasters.
That sustainability story is strengthened by the company’s solar-powered roasting facility in Pennsylvania, helping reduce its environmental impact. Just as importantly, Fresh Roasted Coffee publishes regular sustainability reports, giving journalists clear data and a built-in resource for stories and pitches.
This creates strong PR potential across both product coverage and broader sustainability storytelling, making the brand relevant in everything from roundups to industry features.
The Situation
When Fresh Roasted Coffee began working with PR Volt, the goal was to increase visibility and strengthen its position within a competitive and crowded coffee market. While the brand had strong fundamentals — quality products, sustainable practices, and industry expertise — translating those strengths into consistent media coverage required a more structured approach.
Like many growing brands, maintaining ongoing PR efforts alongside day-to-day business operations can be challenging. Effective PR requires continuous outreach, timely responses to media opportunities, and a steady flow of relevant story angles. Without a dedicated system and team in place, it becomes difficult to sustain momentum and secure consistent placements.
Fresh Roasted Coffee needed a PR partner that could both highlight what makes the brand stand out — from its product quality to its sustainability practices — and handle the day-to-day execution required to turn those strengths into consistent media coverage. This meant not only shaping the right stories, but also managing outreach, follow-ups, and ongoing optimization to ensure the brand stayed visible and relevant to journalists over time.
The Strategy
Building Thought Leadership in the Coffee Industry
PR Volt developed campaigns that positioned Fresh Roasted Coffee as a knowledgeable voice in the industry. This included securing interview opportunities, company features, and expert commentary in trade and industry publications.
Supporting Consumer Visibility Through Product Features
Alongside thought leadership, PR Volt focused on product-driven coverage, including seasonal campaigns, promotions, and placements in shopping roundups. This ensured the brand remained visible to consumers actively exploring coffee options.
Balancing Industry and Consumer Media
A key part of the strategy was maintaining a presence across both industry-specific outlets and mainstream media. This helped Fresh Roasted Coffee build credibility within the coffee space while also reaching a broader audience.
Consistent Outreach and Campaign Execution
PR Volt maintained a steady cadence of pitching, follow-ups, and media engagement. This consistency helped build relationships with journalists and ensured Fresh Roasted Coffee remained part of ongoing media conversations.
Adapting Campaigns to What Resonates
PR Volt continuously refined messaging and angles based on real campaign performance data. By tracking which subject lines drove higher open rates, which pitches generated the most engagement, and which topics resonated most with journalists, the team was able to quickly identify what was working and adjust accordingly.
This data-driven approach allowed PR Volt to double down on the strongest themes — whether sustainability, product quality, or industry insights — improving both the quality and consistency of coverage over time. It also ensured that each new campaign was more informed than the last, creating a feedback loop that strengthened overall results.
The Results
In a little over a year, Fresh Roasted Coffee generated 14.8 million in earned media reach and secured 120+ media placements, building consistent visibility across both consumer and industry audiences.
The campaign established a strong presence in high-quality publications, with features in outlets such as Forbes, New York Post, and Total Food, alongside respected industry media like Perfect Daily Grind, Electronic Design, and The Wise Marketer. This combination allowed the brand to reach both everyday consumers and professionals within the coffee industry.
By maintaining steady coverage across these outlets, Fresh Roasted Coffee strengthened its credibility, expanded its reach, and stayed visible in conversations around both coffee products and industry innovation.
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