.png)
“I’m honestly a bit obsessed. I was especially impressed by how seamlessly it blends AI with human PR expertise — it’s truly the perfect combination. There are so few tools that actually deliver on what they promise, but PR Volt did exactly that. Working with PR Volt completely exceeded my expectations.”
Homebody is redefining the reclining sofa category with elevated design, durable performance fabrics, and comfort-first engineering. Their product was strong. Their story was relevant. What they needed was a scalable, precise, and consistent PR engine that could help them break into top-tier editorial outlets.
Using PR Volt’s AI-powered outreach platform, Homebody ran a high-volume, hyper-targeted PR program that delivered 66 major features in six months, without growing headcount or relying on slow, manual list building. This case study shows how lean PR teams and PR professionals can use PR Volt’s app to increase output and produce measurable results faster.
The Situation
Modern PR Is Competitive and Manual Tools Slow You Down
Before adopting PR Volt’s platform, Homebody faced familiar challenges:
- Difficulty breaking into elite home, lifestyle, and commerce publications
- Manual list building slowing outreach
- No efficient way to pitch consistently with seasonal cycles
- Limited insight into which journalists were actively covering relevant topics
- No bandwidth for ongoing high-volume pitching
To stress-test solutions, Homebody evaluated two approaches side-by-side: a traditional PR agency and a PR professional powered by the PR Volt app.
The results? The traditional agency produced one placement in the early months. PR Volt delivered consistent traction — ultimately 66 placements across credible outlets.
This was the result of AI-powered targeting, real-time analytics, and smarter pitch sequencing that kept Homebody in front of journalists who were already writing about relevant topics.
The Strategy
Seasonal Storytelling With AI-Driven Distribution
Homebody’s campaign leaned into seasonal moments when consumers refresh their spaces: spring transitions, fall nesting, holiday hosting. These timely story angles were delivered directly through the app to journalists actively covering those themes.
Commerce-Centric Pitching
Using PR Volt’s journalist activity data, the PR program identified writers covering sales, shopping guides, and high-intent commerce content. Instead of sending discount codes upfront, editors were invited to request exclusive access — a tactic that increased reply rates and led to more published features.
Vertical Expansion Through Keyword Monitoring
PR Volt’s keyword tools uncovered additional pitching angles:
- Parenting journalists (kid-proof durability)
- Pet editors (performance fabrics)
- Comfort-forward furniture writers
- Trending “Cloud Couch” competitors
This expanded coverage beyond traditional home outlets.
Localized Outreach for Showroom Markets
The PR team used location filters to identify nearby journalists and invite them for in-person product walk-throughs, resulting in deeper editorial interest and richer coverage.
The Results
Consistent, Top-Tier Press
Homebody’s PR performance shifted rapidly once their program was powered by PR Volt’s platform, delivering 66 top-tier media placements and 31M+ earned reach in just six months. The campaign secured consistent visibility across outlets that directly influence furniture buyers, including Architectural Digest, Good Housekeeping, Elle Decor, House Beautiful, Veranda, Cosmopolitan, and other high-authority home, lifestyle, and commerce publications.
This level of traction didn’t come from extra headcount but from smarter outreach. By using PR Volt’s AI-powered journalist matching and seasonal pitch sequencing, Homebody’s PR efforts were able to stay ahead of editorial cycles, uncover new verticals, and maintain a steady pipeline of opportunities.
In a head-to-head test between a traditional PR workflow and a PR program powered by the PR Volt app, the difference was clear: the app-supported approach delivered consistent coverage, faster visibility, and stronger editorial momentum. The results reinforced how modern PR teams can dramatically increase output and efficiency when supported by the right technology.
