One ingredient that really drove success in this campaign was the willingness of the Grant Stone team to send samples to the targeted media leads. These shoes are a product you have to feel and wear to truly understand their quality and craftsmanship. The samples were essential to the coverage.
Each new round of outreach has driven more articles and postings, ultimately ranking Tenth Street Hats on page one of Google for the search term "hat". With more than 379 pieces of coverage to date and 192,160,136 impressions to date, Tenth Street Hats has become the internet’s go-to destination for hats for every occasion.
Lark Adventurewear had seen some small successes with their PR efforts centered around featuring Pallavi Golla, its founder. They had worked with PR agencies in the past and also had some in-house help with reaching out to the media as well. The company really wanted to focus on generating more brand awareness with product-focused content, so they decided to partner up with PRVolt for help.
PR Volt maximized media coverage by highlighting the all-in-one infuser’s versatility, generating coverage from Buzzfeed, TripSavvy, LA Weekly and more.
The PR Volt team used expertly-segmented pitches to parenting, lifestyle, food, and business media contacts to seize upon timely topics
PR Volt championed support for the FCTRY Elizabeth Warren action figure Kickstarter campaign by raising awareness and creating a compelling story for press that made it impossible not to cover. The campaign was fully funded in just 12 hours ($15,000), and raised an additional $35,000 by day 2...
KeySmart's campaigns have reached a combined online audience of 4,234,850,751 unique visitors and 91,688,115 print readers. These campaigns have yielded top tier coverage including Buzzfeed, Bustle, Gear Diary, and multiple articles in Mashable, Real Simple, CNET, USA Today, Yahoo! News, and the Los Angeles Times.
Working closely with PR Volt, Joovv has seen a drastic increase in standalone and mentioned placements in tier-one media. Thus far, Joovv has received 42,365,588 in total impressions and this continues to grow along with their engagement with PR Volt.
Crossrope's campaigns have yielded 40% open rates and interested rates over 5%, far exceeding category averages. These fundamentals have yielded top tier coverage including Buzzfeed, Bustle, Gear Diary, multiple articles in POPSUGAR and more.
Implementing a drip sequence in media outreach, PR Volt was able to maximize results and increase interest from top-tier media. Additionally, by utilizing informative data and PR Volt’s unique artificial intelligence system, the PR Volt team was able to better position the brand and optimize future campaigns for success.
One thing that has been really helpful in driving these results is Sphero’s long term commitment to the partnership with PR Volt. It allows PR Volt to create long term solutions to help support their goals both through PR strategy and further development of the webapp capabilities.
With the volume and quality that PR Volt delivered, Rocketbook generated the interest and visibility they wanted in the timeframe they needed. In the first four months, Rocketbook’s press coverage totaled over 108M views, with an average audience reach of 1.3M per outlet. Since Rocketbook partnered with PR Volt, the company has averaged six outlets per week in press coverage. Rocketbook continues to see results from PR Volt’s efforts and dedication to the brand.
Smartish's campaigns have yielded 188 million impressions and 200 media leads. These fundamentals have yielded top tier coverage including CNN Underscored, WIRED, CNET, NBC News Online and more
PR Volt cut through the noise and helped ShadowDraw generate coverage from the likes of CNBC, Techaeris, Apple Must, SolidSmack, Art Thibert (Marvel & DC comic artist), USA News Guide, Jan Sapper (creator of PaperLike), Perfect Tech News, and Ookiy.