“What stood out most about working with PR Volt was how strategically they approached sales-driven coverage without sacrificing credibility. They understood that for a premium wellness brand like Matcha Kari, trust is what drives conversion. By aligning our scientific standards, founder expertise, and existing educational content with the right media opportunities — and responding quickly when those opportunities arose — PR Volt helped us reach customers at the moments they were actively researching, comparing, and purchasing.”
From a PR perspective, Matcha Kari is the kind of brand journalists want to hear from and the kind PR Volt loves representing. The product itself meets an exceptionally high standard, backed by rigorous sourcing, independent testing, and a proprietary Six-Stage Purity & Potency process that immediately differentiates it in a crowded wellness market.
What elevates Matcha Kari as a PR partner is the depth of expertise behind the brand. Co-founder Andrew Weil, a pioneer in integrative medicine, brings decades of credibility in nutrition and wellness. Combined with an extensive library of science-backed educational content already developed by the brand, this created a strong foundation for credible, journalist-ready storytelling.
For PR Volt, this meant working with a brand that already understood the importance of education and authority. Instead of manufacturing angles, campaigns focused on repurposing real expertise into timely narratives that matched what journalists were actively writing, whether nutrition explainers, menopause coverage, sustainability stories, or commerce-focused wellness features.
The Situation
When Matcha Kari began working with PR Volt, the company was focused on building brand awareness and scaling sales, while maintaining premium positioning and consumer trust. PR efforts were being handled internally by a lean marketing team, making it difficult to consistently monitor inboxes, respond to media requests, and move fast enough to capitalize on time-sensitive opportunities.
In modern PR, responsiveness is often the difference between being featured and being overlooked. Journalists work on tight deadlines, and delayed responses can mean missed placements — especially in commerce and shopping content tied directly to purchasing decisions. Matcha Kari needed a dedicated PR team that could manage outreach, respond quickly to incoming queries, and keep momentum moving without pulling focus away from core marketing and growth initiatives.
The Strategy
Sales-Driven Coverage Anchored in Trust
PR Volt designed a program that treated earned media as a sales enablement tool. Outreach prioritized shopping guides, product roundups, and recipe features that directly influence buying behavior, while ensuring every placement reinforced Matcha Kari’s purity standards and sourcing credibility.
Expert-Led Storytelling That Converts
Rather than promotional messaging, pitches leaned on expert insight from Dr. Weil, Andre Fasciola, their CEO, and Matcha Kari’s existing research library. This allowed journalists to naturally integrate the brand into nutrition-based stories and wellness explainers that readers trust when making purchase decisions.
Dedicated Responsiveness and Timely Execution
PR Volt acted as a dedicated point of contact for media, monitoring inboxes, responding to journalist requests quickly, and adapting pitches in real time. This level of responsiveness — often difficult for in-house marketing teams to maintain — helped secure placements tied to fast-moving editorial deadlines and high-intent commerce opportunities.
Seasonal Alignment With High-Intent Moments
Campaigns were layered around editorial moments such as Earth Day, Menopause Awareness Month, holiday gifting, and seasonal wellness resets, aligning Matcha Kari with periods when consumers are actively seeking health-supporting products.
Refined Outlet Targeting for Commercial Impact
As the program evolved, PR Volt refined outreach to prioritize higher-traffic, higher-impact outlets and deprioritize smaller blogs, ensuring coverage delivered meaningful visibility and stronger sales potential.
The Results
Matcha Kari secured consistent earned media across commerce, food, wellness, and national news outlets, generating 6.1 million in earned reach in 2025 alone. Product-focused placements and expert commentary appeared in Food Network, SHOP TODAY, The Washington Post, Food & Wine and USA Today.
Behind the scenes, PR Volt delivered approximately 27,000 targeted outreach emails, achieving a 64.6% open rate, a reflection of precise journalist targeting, timely pitching, and consistent follow-through. This combination ensured Matcha Kari’s story reached editors actively working on relevant wellness, nutrition, and commerce content.
Beyond visibility, the operational impact was significant. By outsourcing PR execution and responsiveness to PR Volt, Matcha Kari gained a reliable, always-on media presence without adding internal headcount. The result was a program that supported sales, reinforced trust at the point of purchase, and allowed the internal team to stay focused on growth while PR opportunities were handled quickly, thoughtfully, and consistently.
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