“What’s made PR Volt stand out is not just the number and quality of placements, but how easy they’ve made the entire process for us. Our team is juggling a lot, and they’ve really stepped in as an extension of our team: managing outreach, adapting to our needs, and even suggesting angles that don’t require extra work on our end when time is tight. That level of support, combined with consistent coverage in the right places, has made a real impact on both our visibility and sales.”
TeeTurtle is an ideal brand to work with because there is always something new to talk about. With frequent product launches, trend-driven designs, and strong ties to gaming and pop culture, the brand naturally stays relevant — which is exactly what journalists and editors are looking for.
Founder Ramy Badie has built a creative ecosystem that spans apparel, plush toys, and tabletop games, including the widely recognized Unstable Games titles. This creates a constant stream of fresh angles for media, from new product drops to giftable and trending items.
On the operational side, TeeTurtle is an exceptionally strong PR partner. The team is highly responsive, provides high-quality visuals and product information quickly, and handles sample requests efficiently. This makes it much easier to move fast, meet journalist deadlines, and secure consistent coverage, especially in a category where timing and availability are critical.
The Situation
TeeTurtle’s goal was to drive sales, increase traffic, and build awareness for new product launches in a fast-moving ecommerce environment. But managing PR alongside e-commerce marketing is a significant challenge.
Running an e-commerce brand already requires constant attention: from product launches and promotions to inventory, content, and performance marketing. Adding PR on top of that means ongoing pitching, monitoring journalist requests, following up, and responding quickly to opportunities.
In a space like toys, games, and pop culture products, where trends move quickly and media opportunities are often time-sensitive, this level of effort can quickly become overwhelming. TeeTurtle needed a way to stay consistent with PR without adding more work to an already stretched team.
The Strategy
Getting Featured in Shopping Guides and Gift Lists
PR Volt focused on securing placements in shopping roundups, gift guides, and product features — the types of articles people read when they are actively deciding what to buy. TeeTurtle’s products naturally fit these formats, making them strong candidates for inclusion.
Planning Around Product Launches and Key Seasons
Campaigns were aligned with new product drops and key shopping periods throughout the year. This ensured TeeTurtle stayed relevant when demand was highest and when media coverage would have the most impact.
Using Strong Visuals and Fast Sample Delivery
TeeTurtle’s ability to quickly provide images, product details, and samples made it easier for journalists to feature them. This responsiveness helped secure more placements and maintain momentum.
Targeting the Right Journalists and Following Up Strategically
PR Volt focused outreach on journalists who were already covering relevant topics and followed up thoughtfully — including reconnecting with writers who had shown interest before. This helped build ongoing relationships and repeat coverage.
Handling PR Responsiveness End-to-End
PR Volt managed outreach, monitored inboxes, and responded quickly to journalist requests. This ensured TeeTurtle didn’t miss time-sensitive opportunities, which is difficult for busy ecommerce teams to manage internally.
The Results
Within its first year with PR Volt, TeeTurtle generated 48 million in earned media reach and secured 295+ media placements, building strong visibility across the gaming, toy, and shopping space. This steady flow of coverage helped introduce the brand to new audiences while supporting ongoing product launches throughout the year.
A major driver of this momentum was TeeTurtle’s consistent presence in product features and curated shopping content, where their designs naturally fit alongside trending and giftable items. The brand was featured in top-tier outlets, including CNN Underscored, TODAY, Good Housekeeping, and Forbes, reinforcing credibility and expanding reach across highly engaged audiences.
Rather than relying on one-off wins, TeeTurtle has maintained continuous visibility across relevant media, helping the brand stay present in key consumer conversations. This consistent exposure supported broader ecommerce efforts by driving traffic, building trust, and contributing to sustained sales over time.
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