Buffalo Games successfully launches over 30 new games with the help of PR Volt

For over 30 years, Buffalo Games had been a premier producer of top-quality jigsaw puzzles and party games. They have their products available in all major U.S. and Canadian retailers and have sold over 50 million puzzles since setting up shop in the north Buffalo area. 

With a careful eye for quality and sustainability, their puzzles use the thickest graphic board, premium paper, and sturdy set-up boxes. Every jigsaw puzzle is manufactured using a patented precision cutting technique that guarantees every piece snaps into place.

The company's portfolio includes popular licenses such as Charles Wysocki, Coca-Cola, Darrell Bush, The Hautman Brothers, Josephine Wall, Kim Norlien, National Geographic Channel, Scooby-Doo, Star Wars, Terry Redlin, Urban Dictionary, Warner Bros., and more! 


Despite their long standing history of being a top producer of puzzle and games, Buffalo Games wanted to increase their brand awareness and SEO efforts. Some of their competitors were gaining media traction and at the same time were fighting knock-off brands stealing their spotlight. Buffalo Games wanted to develop a media strategy that attracted more media partners and buzz around their new and existing games. They decided to team up with PRVolt, who was uniquely suited to help them get back into the media spotlight.  

Buffalo Games generated 441 media leads and got featured in TODAY, CNET, USA Today, The Washington Post, Good Housekeeping and more.

Program & Strategy

To achieve Buffalo Games’ goal, the PR strategy was composed of three outreach targets: top-tier media, key toy trade publications, and influential bloggers in the parenting space. 

PRVolt used competitive monitoring to identify journalists covering competitors. A sample strategy that got their products into the hands of hundreds of media contacts proved to work best.

Buffalo Games ended up launching over 30 new products during the time they worked with PR Volt. The two partnered together to get the new products in the hands of key contacts with pre-release campaigns geared toward drumming up excitement ahead of the launches.


It didn’t take long for Buffalo Games to see the results from PR Volt’s strategy. There was a lot of interest in their new product launches that were picked up by media outlets like Motherly, Decider, Polygon, Romper, and The Strategist

Here are some of the highlights of their results thus far:

  • 42,642,888 Outlet Audience Reach and 82,509,463 Unique Visitors Per Month
  • 441 media leads generated

The Results

Buffalo Games has been featured in the following major publications and more.

Buffalo Games' campaigns helped land them coverage on TODAY, CNET, USA Today, The Washington Post, Good Housekeeping and more.

In Their Own Words

"PR Volt has allowed us to gain the coverage we needed to successfully launch new products."

Are you ready to get noticed?
Request your free consultation below and learn how you can amplify your PR.
Powered by ProofFactor - Social Proof Notifications