Unleashing Success: How PR Volt Boosted Earth Rated's Brand Visibility and Impact in the Pet Space

In 2009, Earth Rated recognized a common issue faced by dog owners - the inconvenience of using large, flimsy, and wasteful grocery store bags to pick up after their dogs. That’s when they set out to create affordable, leak-proof, and high-quality poop bags, along with a handy dispenser. Since then, they’ve continued to innovate and launch new products to make life with dogs simpler and better. Today, Earth Rated bags are used by over 4.5 million people daily and can be found in over 20,000 stores in 40+ countries.

The brand's commitment to sustainability and their thoughtful product designs set them apart in the pet product industry. Their unique blend of innovation, eco-consciousness, and dedication to customer satisfaction has helped Earth Rated carve out a niche for itself, becoming the go-to choice for many pet owners seeking products that are both practical and planet-friendly.


Despite Earth Rated's popularity and growing customer base, the company strived to put more focus on managing their public relations effectively. Prior to working with PR Volt, they had never worked with a PR agency. Earth Rated's primary PR objectives were to increase traffic and sales, as well as to improve their conversion rate.

The company's greatest opportunity was to find more ways to effectively reflect their brand's values and unique tone of voice within their PR efforts. Recognizing the need for professional assistance, Earth Rated turned to PR Volt to help them overcome these challenges and create a public image that truly represented their brand.

"Working with PR Volt has been a game-changer for our brand. Magda feels like she's part of our team, and the results speak for themselves."

Program & Strategy

PR Volt began their collaboration with Earth Rated by first gaining a deep understanding of the brand's values, goals, and unique tone of voice. With this knowledge, PR Volt was able to create tailored pitches that accurately reflected the brand's identity, ensuring that their messaging was consistent and resonated with their target audience.

To develop a targeted PR strategy, PR Volt meticulously crafted media lists based on keyword and competitor monitoring, ensuring that their outreach efforts reached the most relevant and influential publications. They also closely monitored media demand, enabling them to craft pitch ideas that aligned with both the client's objectives and the interests of the media outlets they were targeting. This strategic approach to pitching allowed PR Volt to secure valuable coverage for Earth Rated, effectively raising the brand's profile and helping them achieve their PR objectives.

In addition to their strategic media outreach, PR Volt worked closely with Earth Rated to develop a comprehensive PR plan that addressed the company's specific needs and challenges. This included refining their messaging, setting clear objectives, and establishing a roadmap for their PR efforts to ensure that they remained on track to achieve their goals.


Here are some of the highlights of their results thus far:

  • Generated a total reach of 1.8 million impressions with an average reach of 61.3k per hit
  • Received 36+ media leads, with more leads expected as the engagement continued
  • Successfully reflected Earth Rated's tone of voice in pitches and communication, leading to a satisfied client

The customized PR strategy and targeted media outreach efforts have positioned Earth Rated as a leading responsible pet product brand, resonating with their target audience and garnering recognition from top media outlets. By establishing a solid partnership with PR Volt, Earth Rated has been able to effectively communicate its values and mission, driving growth and making a lasting impact in the market.

The Results

Earth Rated has been featured in the following major publications and more.

Secured coverage in prominent publications such as BuzzFeed, WSJ, AL.com, Bustle, MSN, Refinery29, The Dodo, Prevention, E! Online, SheKnows, and MindBodyGreen

In Their Own Words

"Working with PR Volt has been a game-changer for our brand. Magda feels like she's part of our team, and the results speak for themselves. They've captured our unique tone of voice and helped us secure significant media coverage that has truly elevated our public image. We couldn't be happier with the partnership!"

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