The Grant Stone story was born out of the culture and craft of shoemaking in Xiamen, China. One of the co-founders spent 8 years in a Xiamen factory, learning the craft before bringing their talents over to the United States and setting up shop in Southwest Michigan in 2016.

Together, the Grant Stone team identified the opportunity to build Goodyear-welt footwear using premium leather components, delivered directly to consumers.

Grant Stone sources premium leathers and components from boutique sellers all over the world. Its mission is to provide consumers with a perfectly fitted shoe built with craftsmanship, allowing them to buy better and acquire less.

PR Volt recognized that at the core of the Grant Stone brand was an uncommon story and a high value-to-quality selling proposition. They knew that to get the right eyes on these shoes, using the unique story of how these shoes came to be along with the details of the craftsmanship that goes into every pair would be key. PR Volt also realized that their strategy would need to be highly targeted towards media outlets that had Grant Stone’s target market in their viewership.

Once content strategy and targeting were figured out, PR Volt focused on competitor activity and keyword monitoring to ensure they were reaching out to the right outlets and pitching the right message. They also worked on enhancing the personalization of the Grant Stone pitch to make sure that it was unique in the space. With this strategy in place, media outlets rapidly began to take notice of Grant Stone.

Content centered around the Grant Stone story and its specialized craftsmanship quickly started popping up from major outlets like Men’s Health, Forbes, Yahoo, Great Patrol, and SPY.

Here are some of the highlights of their results thus far:

• Over 2.7 million impressions received from coverage generated by PR Volt
• 56 highly targeted media leads generated
• Features in Byrdie, Katie Couric Media, Valet Mag, Effortless Gent, and The Root

"Since partnering with PR Volt, we’re able to reach more of the right publishers and target markets than we could before working with them. Their ability to garner interest from top media outlets has helped us increase traffic and sales through our website and establish social proof through featured articles."