PR Volt Delivers Mind-Blowing (Not Hair Blowing) Results for RevAir

Blow Your Mind Not Your Hair

RevAir is a high-tech beauty company that looks beyond convention to create exceptionally effective personal hair care solutions.

Their journey started with one resourceful dad’s use of vacuum suction to make ponytails for his daughters. His friend then observed that the same method made his own daughter’s hair feel softer and his sister believed that this new method might be the basis for a genuine solution to her own crazy hair challenges. Based on initial tests and dramatic results, RevAir founders knew that the combination of reverse-air and heat was worth pursuing.

After nearly four years in development, hundreds of prototypes, and thousands of trials, RevAir, "The World’s First and Only Reverse-Air Dryer”, was launched in 2018 by a passionate and highly skilled team of beauty industry experts who knew this game-changing hair care system would truly benefit all different hair types and transform the daily styling routine.

Situation

Prior to 2019, RevAir was handling all PR in-house, but lacked the bandwidth necessary to connect with top-tier media or secure national TV segments. As a result, RevAir partnered with PR Volt to expand on its own outreach, increase exposure and secure media coverage that would demonstrate the effectiveness of their revolutionary hair care product. While they had worked with influencers and traditional media outlets in-house, they lacked the dedicated time to be able to get in front of top-tier beauty outlets as well as national broadcast for potential television segments. PR Volt not only offered the chance to reach these target publications, but offered data to show what was working best in terms of pitching.

Working with PR Volt has proven to be an instrumental part of our ongoing growth. Their approach is well-executed while still being an affordable option for any small business.

Program & Strategy

PR Volt’s Campaign Management Team worked closely with the RevAir team to build a strategy centered around demonstrating the hair dryer in action and building recognition among top-tier media in print, online and broadcast. PR Volt then crafted focused pitches that were not only informative, but employed the fun and playful voice of the RevAir brand.

As part of the overall strategy, PR Volt worked to highlight a different aspect of the product with each campaign, from its ability to work with diverse hair types to the long-term benefits of using less heat on tresses. Campaigns aimed to help editors understand the value and long-term cost-comparison savings of the innovative tool. Since the RevAir team sought to visually demonstrate the RevAir in action, PR Volt shared video demos and delighted customer reactions to engage editors and producers.

Implementing a drip sequence in media outreach, PR Volt was able to maximize results and increase interest from top-tier media. Additionally, by utilizing informative data and PR Volt’s unique artificial intelligence system, the PR Volt team was able to better position the brand and optimize future campaigns for success.

Results

Since partnering with PR Volt, RevAir has been featured in top-tier target outlets such as the print and online editions of US Weekly, Elle, InStyle, Bustle, and Marie Claire.

RevAir has also been featured in several regional TV segments and had national exposure on The Doctors in a “put it to the test” segment.

Here are some of the highlights of their results thus far:

  • 2200 editors reached, yielding a 43% open rate and 7.6% interested rate across all campaigns
  • 164 interested leads in tier 1 and tier 2 outlets over the course of 6 months
  • Top tier placements in outlets such as US Weekly, Elle, InStyle, Bustle, and Marie Claire, yielding over 6 million impressions.

The Results

RevAir has been featured in the following major publications and more.

Top tier placements have yielded over 6 million impressions to-date

In Their Own Words

Working with PR Volt has proven to be an instrumental part of our ongoing growth. With the national recognition they have achieved on behalf of RevAir, we have seen a significant increase in media opportunities and brand awareness. Their approach is well-executed while still being an affordable option for a small business.

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