Sitting at the intersection of art and science, Voyage Foods is future-proofing humanity’s favorite foods so they can be enjoyed for generations to come.
They’re able to reproduce sustainable and nutritionally identical alternatives to peanut butter, chocolate, and coffee — all without their main ingredient.
Voyage Foods is tackling some major crises when it comes to climate, food allergies, and supply chains with it’s unique set of products.
Voyage Foods had been working with a marketing agency before teaming up with PR Volt, but didn’t feel like they were in a spot to gain substantial PR or secure big stories. They wanted to focus on driving brand awareness with their customer base as well as potential investors. Social proof and and solid SEO presence were strategies they wanted to use to accomplish their marketing goals. Voyage Foods decided to partner with PR Volt because of their ability to garner support from top media outlets and designing marketing strategies that are uniquely tailored for each company they work with.
The marketing strategy PRVolt developed for Voyage Foods consisted of three components.
The first part was keyword and competitive monitoring to target journalists who were likely to generate coverage on their products. The second part was positioning the CEO and lead food scientist as thought leaders within trade publications to establish credibility and trust. The last part was driving brand awareness with consumers through food/mommy bloggers that focused on the benefits of their foods for people with food allergies.
At the time of reaching out to media outlets, none of the product line had been released in market. This proved to be a challenge in getting media buy-in since their audiences couldn’t buy the products yet. However, with the innovative nature of the products and targeting the right media partners, PRVolt garnered plenty of media interest in the Voyage Foods product line.
PR Volt’s strategy worked and Voyage Foods started getting some substantial media coverage. There unique products were picked up by outlets like Modern Farmer, Progressive Grocer, The Food Institute, Food Dive, Specialty Food News, Sweety High.
Here are some of the highlights of their results thus far:
Voyage Foods has been featured in the following major publications and more.
PR Volt helped Voyage Foods get picked up by outlets like Modern Farmer, Progressive Grocer, The Food Institute, Food Dive, Specialty Food News, and Sweety High.
PR Volt helped us modernize and streamline our outbound PR, driving press coverage way more efficiently than traditional PR. The results speak for themselves!